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Cable TV Channels Seek to Cross over to Survive

Oct 15,1998
Certain cable TV channels want to diversify their broadcasting programs to compensate for losses in advertisement sales. In Korea, cable TV channels are licensed for a specific category of programming which the government must originally approve. For example, a movie channel should broadcast movie programs only.
However, some cable TV channels want to expand into other popular categories because of big losses in sales and viewers. One cable channel provider, A&C Kolon which specializes in classical culture programs has requested the government to approve its art movie additional programming. The company plans to change its channel name to emphasize its movie broadcasting. Another channel CTN, currently specializing in documentary programs plans to provide a 60 minute long home shopping program. This company has already advertised in newspapers its plan to provide this consumer service program despite not receiving approval, yet.
Understandably existing channels specializing in movies or home shopping are taking a firm stand against this move. These companies' believe that if the government abandons the specialization policy for cable channels, nobody will be able to survive. A difficult decision awaits the government; one that will effect the entire cable industry.



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