Brand Name Exports Increasing

Companies have increased exports of their own brand names since the IMF bailout and are more and more freeing themselves from the Original Equipment Manufacturing(OEM) system.
LG Electronics plans to export flat monitor products under its own brand, named 'flatron'. LG has exported 20,000 small personal computers attaching its brand name, 'Panum Express', since last February and plans to expand exports to 100,000 units.
Hyundai Electronics has exported one million units of personal communication system terminals named 'Gulliver' to the U.S. since October 1997.
The 'FUBU (For Us By Us)', a fashion brand which Samsung's subsiduary company in the U.S. developed, is enjoying great popularity. Its sales reached 35 million dollars and this year they are expected to reach more than 130 million dollars.
Chung Ho Won, a high-ranking executive at the Korea Trade Investment and Promotion Agency said, 'To overcome the economic crisis, companies should develop their own brands to raise their value-added image.'