Lotte Mulls over Jinro-Coors Purchase

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Lotte Mulls over Jinro-Coors Purchase

Competition for buying Jinro-Coors Beer, which is producing 'CASS' beer in South Korea, is getting hotter, as Lotte group, one of the Korean conglomerates, considers joining the bidding.
A source from Jinro said that the competition for buying the beer company is likely to be substantially influenced because Lotte is expected to take part in the bidding for the brewery.
Considering Lotte's access to large capital reserves, Interbrew company of Belgium and Coors company, based in United States, may change their positions considerably. Both companies still are interested in the Jinro-Coors Beer.
Lotte is presumably trying to buy the beer company because it forecasts that the domestic beer market will grow rapidly as taxes imposed on beer are likely to be lowered from the current 130 percent.
Jangsoo Seo:jsbee@joongang.co.kr
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