Tongdaemun Market Turns to Designer Labels

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Tongdaemun Market Turns to Designer Labels

The Tongdaemun (East Gate) Market area is becoming a haven for those who like imported brands.
According to market sources on August 9, the imported brands clothing shopping center 'Unocore', which has 82 outlets selling overseas fashion brands including Georgio Armani and Versace, will open at the end of September in the Tongdaemun area. This follows the opening of other brand-name shopping centers, including the Doosan Tower with 260 shops, early this year.
At these shopping centers, customers can buy clothing, cosmetics and accessaries made by overseas designers such as Balentino and Christian Dior, at prices 20 to 70 percent lower than those at department stores.
Market sources attribute the low price of Tongdaemun Market to the low overheads and lack of commission, which accounts for 30 to 50 percent of the retail price at department stores.
A source in Unocore said, 'We can reduce prices by direct purchasing from overseas.'
The clean and convenient interior design and large parking lots are other merits of these new shopping centers in the traditional market area.
Kang Joo-an : jooan@joongang.co.kr
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