Samsung makes DVD deal

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Samsung makes DVD deal

Samsung Electronics Co. announced yesterday it had agreed on a strategic partnership with Matsushita Electronics Corp. in pursuing the digital versatile disc player business. Samsung decided to support Matsushita's DVD recording format by producing DVD recorders based on that standard in a bid to secure a dominant position in competition among different recording standards. The decision by Samsung, the second biggest producer of DVD players, to support Matsushita's format is expected to influence other electronics manufacturers in selecting a standard for themselves. DVD players and recorders are expected to replace video recorders, and an estimated 56 million units will be delivered this year. Although DVD recorders were introduced a few years ago in Japan and in other parts of the world, their hefty price and confusion among different formats hindered widespread purchases of the product. Only Philips Electronics Korea has introduced DVD recorders based on a different standard from Matsushita's in Korea, beginning in 2001. Now there are three different standards for DVD recorders: One led by Matsushita, the other developed by Philips Electronics NV and the third from Pioneer Electronics Co. Separately, Samsung Electronics showed off advanced DVD players and recorders at the Consumer Electronics Show in Las Vegas yesterday. Samsung's "Hyper Vision" DVD player produces a high definition television level of resolution. "Many potential customers are asking about buying our DVD players," a Samsung official said. The advanced DVD players will be produced, beginning in March. Samsung also introduced a DVD recorder, which can play a DVD-R write-once disc and a DVD disc recorded, based on Matsushita's standard. The DVD recorder will reach store shelves in the United States during the first half of this year. Other strategic products from Samsung are a DVD recorder equipped with a hard disc drive, which is commonly used for personal computers, and "Home AV Center" package, including DVD player. by Pyo Jae-yong
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