Daum to broadcast World Cup games

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Daum to broadcast World Cup games

Daum Communication Corp., Korea’s second-largest portal site operator, said yesterday that it signed an exclusive contract with the official agent for Infront Sports & Media AG, the broadcaster of the 2006 FIFA World Cup, to air the World Cup games on its Web site and over mobile phones. The service will only be available to members who sign up with the portal site. The portal operator, trying to expand its operating fields to include the media, will also offer highlights from each game and will be given an exclusive right among local Web portals to take advantage of emblems and logos of the World Cup games in its marketing activities.
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