Dell chief has plans to take Korea

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Dell chief has plans to take Korea

Dell Computers will target the Korean consumer market with high-end computers that have high-performance processors, wireless Internet capability and powerful game-playing functions, said Dell’s chief executive officer Kevin Rollins at a press conference yesterday. At the Lotte Hotel in downtown Seoul, Mr. Rollins said that the U.S.-based personal computer maker plans to aggressively penetrate the local market with its new consumer-oriented XPS series computers, scheduled to be released here in a few weeks. “We are sixth in the Korean PC market with a 6.1-percent market share. But the difference between fourth, fifth, and sixth is very small,” he said. Mr. Rollins attributed Dell’s success in Korea to its business model of selling products directly to consumers. “During the past five years, we almost doubled our sales in Korea through direct business,” he said. However, he emphasized that consumer PCs are not the company’s main business and that Dell mainly targets companies, governments and other organizations. Mr. Rollins scoffed at suggestions that the PC industry is dying. He pointed out that almost a decade ago, there were already rumors that the PC industry was dead, but those fears did not materialize. Dell’s sales in 1996 were $5.3 billion; last year, sales were $49.2 billion. by Wohn Dong-hee
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