LG, Samsung strut their stuff at consumer fair

Home > Business > Industry

print dictionary print

LG, Samsung strut their stuff at consumer fair

테스트

BERLIN ― The entrance to one of the world’s largest consumer electronic trade fairs, the IFA, or Internationale Funkausstellung, was surrounded with massive flags bearing logos of multinational companies. Along with United States powerhouse Hewlett-Packard stood flags with logos of Samsung Electronics and LG Electronics. In the past, Japanese firms were dominant at such international events. Today, Korea’s presence has grown distinct in global electronics. Korean companies secured one of the biggest areas at the 2006 IFA exhibition hall, where 1,049 companies from 39 countries were participating. In recent years Korean companies have been aggressively expanding their market share in Europe. In one part of the exhibition center, 35 sets of connected liquid display televisions showed images of frogs leaping and eagles soaring. The images were so clear and real that visitors were amazed at the quality. It clearly showed how competitive electronic companies around the world are in the high definition television market. Sales of high definition television heated up during the World Cup tournament hosted by Germany in June. Sales are expected to pick up with Christmas approaching. A market research company, Display Search, forecasts that the plasma display panel television market in Europe will increase from 3.4 million sets this year to 4.7 million sets next year. The liquid crystal display television market will expand from 17 million to 24 million during the same period. It is clear that the days of non-high definition TV are numbered; only a few booths had them set up. Samsung Electronics secured the largest area, with 40,900 square-feet to display 60 products. The company showed off high definition liquid crystal display panels that ranged from 19 to 82 inches in a 264 square-meter space. LG Electronics set up a 102-inch plasma display panel television, a 100-inch liquid crystal display television and high definition televisions ranging from 37 to 70 inches at its 2,600 square-meter booth. Philips attracted visitors with a technology called Ambilight. Backlights installed on all sides of plasma display panels and liquid crystal display televisions emit warm colors. Japanese electronics companies such as Sharp and Toshiba displayed the next generation, high definition DVD technology called Blueray. Samsung Electronics introduced two sets of new MP3 products. The new MP3 players are targeted to compete with Apple’s iPod. “It is a product that has overcome the segregation of the analog generation and digital generation,” said Jun Dong-soo of Samsung Electronics. LG Electronics introduced a liquid crystal display television called “Time Machine TV.” It has an 80- gigabyte hard disk and can record up to 40 hours. Philips’ “Future Zone” booth also drew a crowd. by Ryu Kwon-ha
Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
s
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)