The fundamentals of fashion, by Chanel
These were the questions posed last month at the Grand Hyatt Hotel as part of a “Chanel Korea 101” session designed to help fashion-challenged reporters master the French fashion house’s 2007 spring-summer ready-to-wear collection. To herald the arrival of spring, Chanel replaced the spectacular “mega” runway show, which Chanel Korea is known for, with six presentations over two days on a miniature stage borrowed from Chanel’s Grand Palais show. Three local models demonstrated four representative themes. When one of the male merchandisers working for Chanel Korea took the microphone, the presentation took a surprising turn and became a talk show style fashion lesson.
Merchandisers then divided journalists into four groups to “tour” the four fitting rooms where clothes and accessories were displayed. In each room, Chanel employees offered scoops on “would-be” hot items for VIP customers such as a pink boucle dress suit, clunky bangles, retro sunglasses and weekend bags. Robert Stavrides, president of Chanel Korea said the next presentation might be somewhere else and under a different format. “Chanel wants to be different to surprise our customers and journalists,” he said.
By Ines cho Staff Writer [inescho@joongang.co.kr]
with the Korea JoongAng Daily
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