중앙데일리

New Hair product bad news for nesting birds

Feb 27,2007
Celeste Grossgold, group manager of Kerastse Paris Provided by the company
Nobody wants to grow old but we can slow things down by taking care of vital areas, like our scalp. There are now a range of products that are designed to keep the scalp healthy and young. The latest is “Age Recharge,” by Kerastase of Paris. Before going to the product’s launch at the W Seoul Hotel in eastern Seoul last week I went online to research the subject. I was surprised to find that there are thousands of products designed to cure dandruff and balding but not one is specifically designed to for scalp longevity.
During the Kerastase press conference, Celeste Grossgold, the group manager, emphasized that the scalp ages like any other part of the body. Her lecture on the scientific aspects of scalp degeneration was quite depressing.
She said that by the year 2010 more than half the population in Korea will be over 40. Which may explain why the beauty industry has focused more than 70 percent of its efforts on anti-aging. The overworked, stressed beauty reporters in the room began looking at each other’s lifeless hair.
Ms. Grossgold, who had flown in from Paris, explained how hair thins, falls out or turns white as a result of the aging scalp. People aged 35 to 42, for example, have scalps that are biologically different from younger people. The scalp’s collagen structure hardens, thinning and loosening hair, and its reaction to melanin slows and eventually stops, which is why hair turns white, even among Asians born with very dark hair.
When L’Oreal Korea’s staff suggested a trial of their product, my hair, which had begun to resemble a bird’s nest following some bad perms, seemed like an ideal subject. But since this Age Recharge line is not medicine I was full of doubt, as I don’t believe in magic cosmetics.
The hairdresser, who works in Bucheon, Gyeonggi province, washed my hair thoroughly using the Bain Age Recharge shampoo. She then followed up with a Tao massage. As she worked on several pressure points on my head she said massage helps to revitalize hair. She divided my hair into small sections, starting from the back of my head, and applied a dollop of gel-like Age Recharge masque to each one. “Squeeze it gently,” she said, adding that the key point in applying the masque is “not to touch the scalp.” The substances that enhance hair strands, like silicon, don’t help improve scalp conditions, she said.

Lipo-Recharge, a potion specifically designed make the scalp healthier.
Then she rinsed my hair using lukewarm water and towel-dried it. She said my hair might look thick and heavy afterwards because of a substance called “Vita Ciments” found in Age Recharge products that “fills in the lost hair mass” at the molecular level.
Because my hair was badly damaged, she sprayed on an in-salon formula called Concentre serum in any areas that looked especially unhealthy. For my scalp she used a tiny bottle of transparent Age Recharge potion called Lipo-Recharge. She divided the top of my head into strips and applied one drop along the parting and then rubbed it in. I read the literature to better understand what was happening in my hair follicles as she worked. The primary ingredients of Age Recharge are P-Liposome, which helps reconstruct amino acids and retain moisture; vitamin B3 which activates the metabolism of the tissues and helps promote the supply of nutrients, and vitamin E derivatives which form a protective shield against harmful environmental effects. I was told to leave the Lipo-Recharge on and repeat the treatment once or twice per month. The beautician then began blow-drying, which is usually taboo for severely damaged hair. Well, after 40 minutes of the treatment, my previously tangled mess was magically transformed into a visibly glossy, thick and tangle-free head of hair. I also got compliments on my new crowning glory for the next few days. If that’s not an innovation, I don’t know what is.


By Ines cho Staff Writer [inescho@joongang.co.kr]



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