LG Electronics signs as Fulham sponsor
LG Electronics Inc. said yesterday that it has signed a three-year sponsorship agreement with Fulham FC, a football club in England’s Premier League.Under the agreement inked at a London department store on Friday, LG Electronics said that it would be allowed to put its logo on the jerseys of Fulham soccer players for three years, beginning next month.
The sponsorship deal comes after Samsung Electronics Co., its bigger homegrown rival, signed a similar contract with Chelsea in 2005.
LG Electronics did not elaborate on the financial terms of the contract.
The move is in line with LG’s recent efforts to step up its marketing in Britain. The company said that its monthly sales there exceeded $100 million last year.
with the Korea JoongAng Daily
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