Samsung sponsors soccer fest in Africa
Samsung Electronics, Korea’s top electronics giant, said yesterday that it has signed a deal to officially sponsor one of Africa’s largest regional soccer festivals scheduled to open this week. Under the sponsorship deal inked last Friday, Samsung has the right to display its logo in the stadiums during the Africa Cup of Nations and use the event’s logo in its advertisements, the company said in a statement.The ACN, one of Africa’s largest soccer festivals, kicked off yesterday in Ghana, with 16 countries participating. The finals will be held on Feb. 10. Samsung currently sponsors Chelsea, an England Premier League club, and the Asian Football Confederation, the sport’s Asian governing body.
Yonhap
with the Korea JoongAng Daily
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