Claudia Schiffer aims to create lasting fashion brand

PARIS - German supermodel Claudia Schiffer launched her first cashmere collection during Haute Couture fashion week in Paris with the hope of creating a lasting brand that she could pass on to her children.

The 40-year-old former Chanel muse said she has been thinking of getting into fashion design for years and had finally decided to start with the kinds of clothes she wore all the time as a working mom, such as cashmere dresses and sweaters.

“I am always very busy, I have a family life. I want to wear the same outfit when I bring my children to school and then go to work with it, and in the evening I want to be able to just change accessories,” Schiffer told Reuters at the launch of the Claudia Schiffer clothing line in trendy Paris boutique Colette.

“Effortless chic. That is the idea of it,” she added.

Schiffer’s collection included long tube black and navy blue dresses, grey oversized cardigans and cable-knit sweaters costing 250 to 500 euros ($360-$725).

Schiffer, who lives in Britain, is married to film producer Matthew Vaughn with whom she has three children.