[Sponsored Report] What is the NCSI?

The National Customer Satisfaction Index, or the NCSI, is an index of the customer’s satisfaction level surveyed by customers among the products and service that are produced inside and outside of Korea and sold to local customers who have actually used these products.

The minimum measurement level of NCSI is the product or the product line of an individual company and the result is announced by company level, industry level, economic sector level and national level.

NCSI model consists of expectancy level, quality, recognition value, total satisfaction, complaint rate, customer royalty rate, customer maintenance rate. The measurement model is very high in creditability and completion rate compared to other customer satisfaction measurement models since it analyzes the cause and effect of the model components.

The NCSI model is based on systematic methodology S/W analysis so you can compare and analyze the customer satisfaction, or CS, of the competitive company all at once. Not only of the competing company, but looking into the CS level difference of the entire industry, it provides very useful information in setting up a marketing strategy for individual companies. The NCSI model is very outstanding in both quality and accuracy of the information it provides to an individual company.

By Lee Ji-hyun [concordia@joongang.co.kr]