Campaign song celebrates diversity

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Campaign song celebrates diversity

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Tae-yeon

JTBC has released an annual campaign song, “Colorful,” which features Tae-yeon of Girls’ Generation.

In the video clip for the song, JTBC depicts the importance of taking a different perspective in everyday lives, under the catchphrase “The world becomes more colorful if we celebrate the difference in us.”

The song, which was created by renowned composer Bang Si-hyuk, has already passed 63,474 viewer hits on YouTube since its release two days ago.

Viewers can visit the official website of the JTBC 2014 campaign (http://jtbc.joins.com/campaign/) to download a ringtone of “Colorful.”

By Kim Hee-eun [estyle@joongang.co.kr]
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