Facebook pairs with SM for live-streaming

Facebook entered an agreement with SM entertainment, a leading entertainment agency in Korea, to implement its live-streaming service, Live.

Live is a live-streaming video feature that Facebook launched last August. Through the service broadcasters can expose their live-stream videos to only selected viewers, and viewers can invite their friends to watch.

The feature started out only for celebrities but became available to all users in December. The service can be utilized with most iOS devices.

Facebook Korea held a press conference Thursday at which it announced SM Entertainment as its partner in implementing the new live-stream service.

SM Entertainment, reportedly, will employ the service in promoting its artists, starting with K-pop girl group Girls’ Generation.

By Jeong Byung-ki