L’Oreal seeks Brandstorm 2019 contest participants

L’Oreal is now accepting applications from students in Korea for its annual global marketing competition “L’Oreal Brandstorm 2019.”

The mission for this year’s competition is to “invent the future skin care experience for health-conscious consumers.” Contestants need to choose one brand from L’Oreal’s Active Cosmetics division, such as Vichy or La Roche-Posay, and propose a new service or technology to enhance the consumer experience.

Undergraduates in their third or fourth year of study and graduates can apply in teams of three. The application deadline is Feb. 28.

After a final round in March, the winning Korean team will get a chance to represent the country and pitch its idea during the finals at L’Oreal headquarters in Paris.

The winning Korea team members will also qualify for a chance to intern at L’Oreal Korea.

The team that wins the global final round will get to test their idea at French start-up campus Station F for three months.

The first competition was held in 1992. Since then, over 34,000 students have participated.

By Kim Eun-jin