중앙데일리

New liquor brand sets sales records

Mar 30,2006
Korean liquor maker Doosan Liquor BG has set a record for sales of a new brand of soju, helping double the company’s market share, industry sources said yesterday.
As of Wednesday, Doosan had sold 30 million bottles, or 1 million boxes, of the new brand Cheoumcheorum, which means “like the first time” in Korean.
The record was set in 51 days after the launch of the new brand in February, beating the 91 days set by market leader Chamjinisulro, from Jinro Ltd.
Soju is a traditional Korean distilled liquor with an alcohol content of 21 percent to 25 percent, compared to 4 percent to 5 percent for beer.
However, Doosan has reduced the alcohol content to 20 percent for Cheoumcheorum in an effort to attract more drinkers, especially women.


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