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Alliances portend an age of mobile media

Jan 09,2007
LAS VEGAS ― Convergence in telecommunications technology is a hot issue at the Consumer Electronics Show underway here, and Korean companies are announcing strategic alliances in line with the global trend.

Reigncom’s W10, a wireless portable multimedia player, will feature location services in cooperation with Naviteq. Provided by the company



MP3 music maker Reigncom signed a deal with Real Networks yesterday and will sign another with Naviteq, a global information firm, on Wednesday, which will allow users of Reigncom products to navigate large cities where global positioning system, or GPS, devices are difficult to use. Naviteq’s Discover Cities system will allow users to move between tall buildings and locate 200,000 local stores, restaurants, and hotels using Wi-Fi. These services will be available on W10, a wireless portable multimedia player, the first of its kind.
Real Networks will provide Reigncom access to its Rhapsody music service in North America. Music on Rhapsody will be available for download to Reigncom’s player without a wired computer connection thanks to Wi-Fi features.
The company showed 12 products at its booth, including nine new products.
Samsung Electronics Co. yesterday announced partnerships with Internet companies Yahoo! and Google to provide Internet services on Samsung mobile phones.
Samsung cell phones will offer direct access to Google products and services, such as maps available for the European region. Samsung will pre-load Yahoo! services on its handsets in the first half of this year, including the company’s search engine functions, messenger, e-mail and other personal information management tools that can be synchronized with a PC. Yahoo! advertisers will also be able to reach consumers through a mobile platform.
Demonstration of the Yahoo! phone took place at the Samsung booth, since the phone is being developed to be used in the United States.

Samsung will work with Internet companies Yahoo! and Google to make phones that support specific Web functions. [YONHAP]



Lee Ki-tae, president of Samsung, said that the company would develop mobile technology to begin a “ubiquitous age” when people can obtain information anywhere they want, anytime.
Other foreign electronics makers also announced alliances, merging digital content with their digital products. Sony Corp. formed a partnership with America Online (AOL) and Yahoo! to work on an “Internet video system” to broadcast TV programs and data such as information on movies, weather forecasts or music, through the Internet. Sony said that it would release a liquid crystal display TV later this year that supports these functions.
In the telecommunications sector, mobile TV was in the limelight. LG Electronics featured a handset that supports the U.S. telecom firm Verizon’s movie clip service, “V Cast.” Samsung Electronics demonstrated its mobile wireless broadband service in development with Motorola, Intel and Sprint.
It also released a new handset that will offer MediaFlo digital multimedia broadcasting services in the United States through Verizon.


by Wohn Donghee,Kim Won-bae


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