Location still the recipe for success
‘The Yeongdeungpo area close to Yeouido, Guro and Mapo needed a decent deluxe hotel.’ - Simon Bell, general manager of Courtyard by Marriott Seoul Times Square
Modern lifestyles have changed dramatically in just the past few years, especially for those living in the bustling city of Seoul.
One day, a trend is in. The next thing you know, it’s out like flipped-up shirt collars.
Simon Bell - general manager of the Courtyard by Marriott Seoul Times Square, a business hotel opening next Monday in Yeongdeungpo, western Seoul - understands that fact very well.
And that’s why he’s psyched about the hotel’s location in the mega-mall Times Square complex, which opened yesterday.
| A view of the Courtyard by Marriott Seoul Times Square in Yeongdeungpo, western Seoul. Provided by the hotel|
This prime location, Bell said, will help the hotel capitalize on Seoul’s vibrant “hybrid” culture.
“Seoul is a tourist destination not only for experiencing traditional cultures and learning history but also for shopping and leisure,” Bell said in a recent interview. “The hotel being located in an area that is at the center of shopping, entertainment and business is a huge benefit. It will help us bring in more local and foreign customers.”
Times Square - owned by Kyungbang Company - is expected to quickly become a new commercial landmark in the western part of the capital.
The major tenants of the complex include Shinsegae Department Store, Kyobo Book Centre, CGV cinema, the large discount store E-Mart and a luxury fitness center. It also features premier fashion brands such as Zara and Mango.
“The Yeongdeungpo area close to Yeouido, Guro and Mapo needed a decent deluxe hotel,” the general manager said.
The hotel is the fourth Marriott-branded lodging property in Seoul, following the JW Marriott Seoul, the Marriott Executive Apartments and the Renaissance Seoul Hotel.
While the JW Marriott in Banpo-dong, southern Seoul - which is located near the Seoul Express Bus Terminal Station - is a full-service deluxe hotel, the Courtyard is a moderately priced brand offering basic services.
The new Courtyard in Times Square has 283 guest rooms, including 10 suites that measure 50 square meters (538 square feet) and 59 executive rooms coming in at 30 square meters.
There is an executive lounge (typically not found in moderately priced hotels) on the 15th floor, a 24-hour fitness studio on the fourth floor and five meeting rooms that can accommodate up to 80 people each.
To celebrate its opening, the Courtyard by Marriott Seoul Times Square is offering a promotional rate of 99,000 won ($81.74) for a deluxe room and 133,000 won for an executive deluxe room, through Oct. 31.
For information or reservations, call (02) 2638-3000.
By Lee Eun-joo [email@example.com]