[Sponsored Report] A hearty yet delicate taste of modern Korea

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[Sponsored Report] A hearty yet delicate taste of modern Korea

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Left to right: hotpot bibimbap with special pepper paste, charcoal grilled pork in a soybean sauce and beef rib stew marinated in fruit.


The new Bistro Seoul offers locals and visitors alike a taste of fine Korean cuisine, moments away from some of the capital’s biggest business and leisure districts.

At Bistro Seoul, high-end dining fuses with a casual, relaxing ambiance and reasonable prices - a combination that’s extremely rare in Korea.

The chefs tease out the natural flavors of Korean staple ingredients with subtlety and flair, while remaining faithful to traditional recipes with minimal use of overpowering spices. There’s no sugar added, for example, in the Premium Beef Rib Stew marinated in a fruit sauce. A soy-based lemon sauce is used for the Arrow Squid Carpaccio, a highlight of the seafood menu. Boiled Sablefish comes in a spicy soy sauce with root vegetables, charcoal grilled pork made from Korean beans and traditionally fermented doenjang paste. Hotpot Bibimbap, or rice mixed with vegetables and meat, is served still crackling with a special spicy paste made from naturally ripened hot peppers.

These are the main dishes at Bistro Seoul, where it uses the best-quality Korean ingredients in a mindful way, to allow anyone - from the local businessman searching for an authentic taste of home to the foreign visitor hoping to sample accessible Korean cuisine - the chance to enjoy classic dishes.

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The Bistro Seoul offers a chance to savor authentic, complex Korean cuisine in a modern, relaxed atmosphere.

Of course, no Korean dining experience is complete without liquid accompaniment. The Bistro offers 11 famous red wines from the United States, Chile, France and Italy, seven white wines and varieties of champagne including Dom Perignon. Each has been selected to pair perfectly with the special demands of Korean cooking.

But the best companion is a kettle of makgeolli, the lightly carbonated, sweet Korean rice wine now gaining popularity across Asia. The Bistro’s makgeolli list consists of 11 types, crafted by masters across Korea, with red sweet potato makgeolli and grape makgeolli available. Other domestic choices include solsongju and seolhwa, along with 13 kinds of liquor and 10 kinds of beer.

Enjoy a sophisticated and modern atmosphere that combines notes from across Korean history. The Bistro Seoul’s high ceiling and wide halls are designed for the comfort of the globetrotting diner, while the wooden cupboard and traditional art objects take influences from Korea’s long history.
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