Hot wheels: Automakers unveil lineup
Korea’s five car manufacturers - Hyundai, Kia, GM Daewoo, Renault Samsung and Ssangyong - are participating in the 10-day event, hoping to capitalize on the industry’s recent momentum. The exhibit, which ranks as the country’s second-largest motor show, is being held at the Busan Exhibition and Convention Center, or Bexco, in the southern port city. Hyundai Motor’s new Avante model features six-speed automatic transmission and a 1.6-liter Gamma engine featuring gasoline direct injection technology. The automaker says it represents the first compact sedan in Korea to include both features. The model also boasts several upgrades not found on other compact cars, such as high-intensity discharge headlamps, heated rear seats and a color information display nestled in the dashboard.
“The new Avante encompasses Hyundai’s latest ambitions, featuring the best styling and performance in its class,” Steve S. Yang, CEO of Hyundai’s global business division, said in a statement. “We’re confident that it will once again redefine the compact segment worldwide.”
“We have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea,” GM Daewoo CEO Mike Arcamone said, adding that he is confident that the model will please even the most sophisticated luxury sedan buyers in Korea.
GM Daewoo also is displaying a seven-seat compact multipurpose mini-van called the Orlando, which is making its first appearance at an international motor show in Asia. The company plans to sell it starting next year.
Ssangyong Motor introduced the C200 concept car, which is a crossover utility vehicle the company plans to begin selling this year. The car will be marketed as the fourth-generation Korando, a defunct SUV model that used to be Ssangyong’s steady seller.
Kia Motors, Hyundai’s affiliate, also showcased its K5 sedan, which will replace the Lotze sedan. Smaller than its popular K7 executive vehicle, the K5 will go on sale beginning next month.
Small electric carmakers also unveiled new models. AD Motors’ Change, to be sold starting in June, is the company’s first electric car. Power Plaza is showcasing two electric cars, the Bongo3 and Labom. The company did not disclose release dates.
By Moon Gwang-lip [joe@joongang.co.kr]
with the Korea JoongAng Daily
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