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Samsung breaks ground on Amoled

June 23,2010
Samsung Mobile Display, the world’s largest maker of displays for mobile devices, broke ground yesterday on a new plant to produce Amoled displays.

The displays, used in mobile devices such as smartphones as well as small televisions, are thought to be the next generation of display, offering crisp images and vivid colors without backlighting, allowing slimmer designs and higher energy efficiency compared to liquid-crystal displays.

The new facility in Asan, South Chungcheong, is slated to be completed next July. It will mostly produce three-inch panels for mobile devices. Samsung says it will be the world’s largest plant in terms of capacity dedicated to Amoled displays, manufacturing some 30 million sheets a year.

Samsung Mobile Display, a joint venture between Samsung Electronics and its sister unit and rechargeable battery maker Samsung SDI, plans to spend some 2.5 trillion won ($2.11 billion) on the Asan plant.

“The latest investment is aimed at helping Samsung Mobile Display further establish its competitiveness in the world premium display market,” said Kang Ho-moon, chief executive officer of Samsung Mobile Display, at the groundbreaking ceremony.

Samsung Electronics, the world’s No. 2 mobile phone maker, recently revealed its aim to more than double its share of the smartphone market.

Lee Don-joo of Samsung’s mobile communications division said the firm intends to raise its share of the smartphone market to over 10 percent in the fourth quarter.


By Kim Hyung-eun [hkim@joongang.co.kr]



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