SBS drama gets head start overseas
|SBS drama “That Winter, The Wind Blows”|
SBS drama “That Winter, The Wind Blows” recorded higher-than-expected ratings in Singapore as it went on air last week, according to the drama’s agency yesterday.
The drama’s first episode on Singapore’s One Channel recorded rating of higher than 1 percent.
“It is unusual for an ongoing drama to be aired overseas,” said the agency, according to local media reports. “Because Song Hye-gyo and Zo In-sung took leading roles, the distribution rights were sold to Singapore immediately after the drama started to broadcast [in Korea].”
The president of the agency also said that he did not expect to see a heated response to the very first episode.
“[The drama] will see rising viewership and will ignite the Korean Wave again,” President Jo Jeong-ho said.
The drama will also air in other Asian countries, including Japan. The cast will go on a global tour after filming ends in Korea.
By Lee Sun-min