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[Sponsored Report] Hyundai Card thinks luxury with ‘the Green’

Oct 24,2018
Hyundai Card’s “the Green” card appeals to shoppers who care about personality and premium living. [HYUNDAI CARD]
Hyundai Card, the top player in the VIP card market in Korea, has launched a new range of premium cards.

Following the company’s tradition of premium credit cards named after colors, Hyundai Card’s new “the Green” card follows in the footsteps of “the Red” card, released in 2008. According to the company, green is emerging as a new player in the world of luxury goods while black, purple and red are traditional colors of luxury.

Traditionally, green is a symbol of nature and peace. In recent years, however, it has become synonymous with an alternative future economy fueled by more environmentally-friendly energy, and is emerging as a luxury color of a new paradigm. Luxury brands that are sensitive to social trends are also launching products in green.

Hyundai Card was also mindful of these social trends when it chose green as the color for its new card. The company added a metallic luster to the card with a gold shimmer, creating the luxurious feel of “the Green” range.

In terms of benefits, Hyundai Card has found through customer analysis that the product needs to appeal to a new group of luxury consumers. The new range appeals to shoppers who care about their own personality and premium lifestyle while valuing economic efficiency. “The Green” is Hyundai Card’s first luxury card targeting the group.

Hyundai Card has reduced the cost of finding new subscribers by basing the sign-up process for “the Green” online, satisfying customers who are looking for a premium lifestyle in the simplest way possible.

Customers will also benefit from the reduced cost of the application process, as Hyundai Card is reinvesting the money it saves into giving customers access to the Priority Pass service, which offers free access to more than 800 airport lounges around the globe, as well as premium services such as free valet parking service and members-only advice service “the Green Desk” at Incheon International Airport and major hotels.

Customers shopping with “the Green” card will be able to earn Hyundai’s M point quickly, with 1 percent of payments at all affiliates being credited to M points, with additional annual credit based on monthly usage. In particular, there will be a bonus 5 percent M point rate on certain spending on travel, gourmet and overseas shopping-related products.

M points can be used in various ways including purchasing cars, eating out, shopping, groceries and cultural activities, and can be exchanged for “the Green voucher.” The voucher can be exchanged in units of 100,000 M points, with 1 M point being worth 1 won (0.09 cents).

Hyundai Card has now launched “the Black,” “the Purple” and “the Red” cards in its premium line. The release of “the Green” shows that the evolution of the Hyundai Card premium line is still ongoing. Instead of continuing with its already successful products, Hyundai Card is continuing to innovate and challenge the premium card market.

BY KIM HA-EUN [kim.haeun@joongang.co.kr]


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