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[Sponsored Report] OB appeals to light drinkers with mini Cass

Nov 02,2018
OB has been attracting more customers since the launch of the 250-milliliter Cass mini can. [ORIENTAL BREWERY]
Recently, beer companies have launched more small-sized beers in addition to large-sized beers. They have attracted a wide range of consumers, especially young consumers. As the consumption of beer has become more fragmented than ever before, consumers are now able to choose beer sizes that match the amount of drinks they consume, just like choosing the perfect outfit.

Korean beer company Oriental Brewery launched a 250-milliliter Cass mini can to meet the demand for simplicity and convenience. Cass mini cans are characterized by a small-capacity design that allows drinkers to drink well and late into the night.

The Cass mini can’s smaller capacity allows you to drink at any time and has a cute design that fits in one hand. After the launch in July, it has gained a reputation for expanding consumer convenience and selection. It is also gaining popularity among younger people who enjoy light drinking.

Consumer reactions to the Cass mini cans have been explosive. Consumers’ positive reactions have reached the point where Cass has expanded the range of choices. Cass has added 355-milliliter and 500-milliliter cans, glass bottles with capacities of 330 milliliters, 500 milliliters and 640 milliliters and plastic bottles with capacities of 1 liter and 1.6 liters. The launch of mini cans has made it possible to meet the needs of customers.

OB is also producing TV commercials featuring the characteristics of Cass mini cans. This TV commercial emphasizes the merits of mini cans. They are easier to cool than large-capacity cans, glass bottles and plastic bottles and help drinkers enjoy fresh tasting beer from start to finish.

Cass also introduced the first 740-milliliter large-capacity can from a domestic beer brand for the Russia World Cup. Cass continues to innovate to increase consumer choice and convenience.

An official of OB said, “With the launch of Cass mini cans, people who cannot drink well or a large amount of beer, or tend to drink alone, can have a sip. It satisfies a diverse customer base. We will continue innovating so that consumers can enjoy Cass in a more fresh and convenient manner.”

By Kim Ha-eun [kim.haeun@joongang.co.kr]


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