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[Sponsored Report] Primera gives back with ‘Let’s Love’

Nov 23,2018
Primera is celebrating the sixth year of its “Let’s Love” campaign.
Amorepacific cosmetics brand Primera is celebrating the sixth year of its “Let’s Love” campaign with the launch of its 2018 Mango Butter Comforting Holiday limited edition set.

This limited edition set includes body wash, body lotion and three types of hand cream with a variety of fragrances and textures. All of the products contain mango butter and jojoba oil. The two products combine to protect dry skin throughout the day. Some of the profit from sales of the new products will be used to buy mango seedlings to donate to the district of Jamui in India.

The packaging design, dubbed “Mango Firework,” incorporates elements of traditional Indian patterns representing things native to Jamui, including mango fruits, trees and flowers and the local children. The three varieties of hand cream will also come in tin cases with special illustrations.

“We made the special design with the hope that the ‘Let’s Love’ campaign can present hope as bright as a flame to the girls that live in Jamui District, India,” explained a Primera official.

Primera has been running the “Let’s Love” campaign since 2013 in Jamui. The company has donated about 4,700 mango trees to the poverty stricken area. The company also purchases the fruits from the mango trees to help support the local economy. The campaign aims to support the hopes and dreams of women and girls in Jamui.

The “Let’s Love” campaign is Amorepacific’s first and only global purchase campaign, allowing customers to help the local community just by purchasing the products.


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