BTS to promote new Hyundai Palisade SUV

Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show.

The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to be shown at the auto show on Wednesday.

According to Hyundai Motor, the group’s explanation will focus on the large SUV’s spacious interior and the convenient features found throughout its three rows of seats.

“Hyundai Motor appointed BTS as the global brand ambassador of the Palisade as the K-pop group was considered the most suitable to introduce the new vehicle that is throwing the gauntlet down in the large SUV market,” the company said in a statement Tuesday.

“The group will be able to deliver the greatly spacious interior of the Palisade, which is able to accompany seven to eight people.”

Hyundai Motor said it would live stream the premiere on the automaker’s Facebook page. It will also post a range of videos featuring BTS and the Palisade on its social media accounts.

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]