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LG G8 ThinQ defies the critics in U.S. survey

Apr 04,2019
Despite the lukewarm reception it got at MWC in February, LG Electronics’ G8 ThinQ turns out to be just as popular as the Samsung Galaxy S10.

A survey conducted by U.S. IT media company Android Authority on Wednesday shows that 48 percent of voters said they would buy the LG G8 ThinQ while 52 percent answered they would choose the Samsung Galaxy S10.

As of press time, 1,750 voters had taken part in the live survey.

The Galaxy S10 is currently available for purchase in the United States, while the LG device is scheduled to hit the market next week. LG hasn’t revealed the exact launch date yet.

At MWC in Barcelona, there were reviews complimenting the G8 ThinQ for its unique features, like a gesture-based interface and sound-on-display technology, but it failed to generate as much buzz as the Samsung device.

“We believe the reason for the high demand in the U.S. market is because of the device’s high specs that are set at a relatively low price,” said a press officer for LG Electronics.

LG said the final price of its device in the United States hasn’t been settled yet, but the smartphone costs 897,600 won ($805) in Korea.

The Galaxy S10 came out in the United States with an $899 price tag.

“When it comes to buying electronic devices, the brand title is very important in Korea,” said a source from the industry. “But U.S. consumers seem to show a stronger tendency to perceive a device on its own instead of attaching it to the brand image.”

Both smartphones feature 6.1-inch OLED displays with the same storage and similar sized batteries. They are both topped with the latest Qualcomm Snapdragon processor. But they also boast unique features.

The G8 ThinQ features a hand identification system that scans the veins in a user’s hands, allowing for touchless gesture control. Samsung’s device has improved fingerprint sensors and camera quality, which comes with several features like the Best Shot function, which automatically takes the best shot when subjects are lined up.


BY JIN MIN-JI [jin.minji@joongang.co.kr]


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