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[Sponsored Report] Banco Hyundai Capital Brasil starts first financial campaign

Sept 30,2019
After 7 years of silence, Hyundai Motor Group launched the New HB20 in Brazil, a car specifically designed for the Brazilian market based on the automaker’s popular i20.

The New HB20, an updated version of the HB20 that originally debuted in 2012, is also a big deal for Banco Hyundai Capital Brasil (BHCB).

The launch of the car also marks the launch of the first official promotion by BHCB in Brazil since it was established in May.

For those who buy the New HB20, BHCB is able to carry out aggressive marketing through special interest rate products and personal contract purchase (PCP) services.

PCP enables consumers to pay for part of the cost of the car in monthly installments after calculating the future use price and taking it off the original price.

Cezar Janikian, CEO of BHCB, insisted that since the HB20 is one of the most popular cars in Brazil, BHCB’s financial services should become well known.

BHCB is a joint venture between Hyundai Capital and Santander.

On top of Hyundai Capital’s understanding of automobile finances, the 50 years of experience in network and management systems that Santander has in Brazil combine to create a Brazilian bank specialized in finance services.

The launch of the HB20 also marks the start of a busy season for BHCB.

Brazilians tend to purchase their cars through dealer and BHCB is targeting that market to manage the dealer network.

BHCB will divide Brazil into three regions - North, South and Southwest - to provide a financial network incorporating 220 dealers to develop a regionally specialized product strategy.

Hyundai Motor Group’s success in Brazil as a beloved brand was one of the reasons for the establishment of BHCB.

Hyundai Motor Group produced and sold 1 million cars last year after advancing to the Brazilian market, and is expecting to expand its production facilities from 180,000 annually to 208,000 in the future.

The catch phrase for Hyundai Capital is “Global One Company.”

Hyundai Capital hopes to create a working environment where there is principled fairness and adaptability, but, at the same time, the company wishes to have its own unique corporate culture in Brazil.

About 90 percent of employees are Brazilian.

It was also important for BHCB to incorporate the corporate culture from both Hyundai Capital and Santander.

To do this, the joint venture created the purple project, which combines the blue from Hyundai Capital with Santander’s red.

“We are trying to blend the dynamic and revolutionary DNA of Hyundai Capital and the simple, fair and personal aspects of Santander so that employees are able to get the right compensation and come up with more creative results,” said Kim Jung-Sang, CCO of BHCB.


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