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Adding creativity to big data
“No great marketing decisions have ever been made on quantitative data,” said John Sculley, a marketing genius who was the CEO of Apple during Steve Jobs’ absence. Two, three decades ago, marketing strategies were based on experiences and intu…
Mar 11,2016
Combining new industries with IT
Last year, Korea’s exports shrank in size, but compared to other countries, the slowdown was not as serious, and Korea was the sixth largest in the world in exports. At the end of last year, Korea’s sovereign credit rating was elevated to the highe…
Mar 04,2016
Hell Joseon: Is Korea hell on earth?
Several media outlets recently carried stories about “Hell Joseon,” a newly coined term referring to how tough life in Korea is. A survey reportedly showed that eight out of 10 Koreans wish to emigrate. A young schoolgirl in a video interview trend…
Mar 03,2016
Joint R&D a key to breaking import barrier
Due to slowdown of the Chinese economy and decreasing export price, Korea’s trade size went below $1 trillion last year, for the first time in four years. As there are no signs of improvement in export, Korean businessmen are discouraged psychologi…
Feb 29,2016
The paradox of absence of regulations
The automobile and aviation industries are on a diet. They are trying to make vehicles and aircraft lighter, safer and more efficient. And carbon fiber is at the center. Carbon fiber is one-fourth the weight of steel yet 10 times stronger. It is …
Feb 26,2016
Pursuing meaningful life after retirement
Korea is the fastest aging country among the OECD member countries, and the most important issue to the 7 million baby boomers is jobs. What the young-old do for twenty years from the average retirement age of 53 to full retirement age of 72 is a c…
Feb 22,2016
Incentives for end-of-life counseling
This January, the National Assembly passed the Death with Dignity Act, which will allow terminally ill patients to halt medical procedures starting in 2018. Although this act is an important step in reinforcing patient rights, more must be done to …
Feb 18,2016
Let’s spread the positive energy
Sincere efforts don’t betray, and the saying holds true in the world of business. Last year was a rough one for small and medium-size businesses due to the global economic slump, surplus supplies and low oil prices. These businesses are in despair …
Feb 16,2016
Don’t abuse “Korea Sales”
The Ministry of Culture, Sports and Tourism announced the “Korea Grand Sale” for the month of February. It is a campaign to attract the Chinese tourists enjoying the Spring Festival holidays. At the Cabinet meeting on January 18, the Lunar New Year’s…
Feb 13,2016
It all begins with decent manners
On July, 20, 2010, Icheon in Gyeonggi was named a Unesco Creative City along with Seoul. Since the designation, Icheon has been enhancing the brand value and competitiveness of the city through active exchanges with cities in other countries. The…
Feb 12,2016
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