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Hollywood style drives Korean trends
Young people all over the world tend to go crazy over what Hollywood stars are wearing. Whatever they’ve got on or are carrying instantly becomes fashionable and the latest must-have item. While some people keep an eye on Hollywood trends so that…
Oct 14,2008
Local petrol heads gear up for Korea’s first Formula One
Last Saturday, a Formula One Team made a historic debut in Korea. Nick Heidfeld from BMW Sauber F1 Team blasted up and down a 400-meter strip five times on a closed-off section in Samseong-dong in Seoul’s business district, not on a racing circuit. …
Oct 07,2008
The new Tiguan lets ajumma kiss their parking problems goodbye
Supermodel Heidi Klum and pop singer Seal are the ambassadors for Volkswagen’s Tiguan so you would think that this latest sport utility vehicle would interest well-heeled families pursuing a hip lifestyle. But the Tiguan has mostly caught the eye…
Oct 07,2008
Do you dress for your job or does it dress you?
In the past, our jobs spoke volumes about who we were, but today it’s our clothes that scream all about our jobs. New York, Milan and Paris may be the world’s fashion capitals, but for Koreans, Gangnam in southern Seoul is the place to spot fashi…
Oct 07,2008
[Brian's stuff]Tools for fools, and why we fall for obvious marketing ploys
Crossover products are in and everyone has tried to capitalize on this trend. When companies like Samsung Electronics opt to put out TVs and cell phones jointly collaborating with fashion guru Giorgio Armani, you know this is a serious business indee…
Sept 30,2008
[Brian's stuff]Despite spaghetti legs and exploding lungs, fitness first pays off
Some call him a murderer. Some refer to him still as gakha a word that was used a lot until the early 1990s to defer to presidents. Engineering a coup in 1979, former President Chun Doo Hwan climbed to power. Acts committed during that checkered proc…
Sept 16,2008
Hybrid market slowly captures drivers’ imagination
The word “hybrid” sounds futuristic, at least it does for me. Although hundreds of hybrid vehicles are already running on Korean roads, the new breed of cars still seems more at home in science fiction movies like “Back to the Future.” Despite t…
Sept 02,2008
Fighting to stay fashion-focused
Koreans have a word for young men who go back to school after finishing their military service: bokhaksaeng. This literally means “students returning to their studies after a period of absence,” but try calling someone that and you could get lynched.…
Aug 26,2008
Verifying your vintage
A new refuge has emerged for Korean trend setters fed up with luxury designer brands. Nowadays, vintage wear, like a retro shoe or patterned secondhand dress, is cropping up all over Seoul’s fashionable alleyways. The uniqueness of such clothing is …
Aug 12,2008
Skilled motorists maximize a full tank
Energy saving is no longer an option; it’s a must. The newly coined term “high oil price era” might sound awkward, but when you consider that this country relies 100 percent on imports for fuel, it holds a great deal of weight. In response, local …
Aug 05,2008
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