A New Beginning with the letter 'M'The Internet now plays a major role in many people's lives. To stay ahead of the game in the age of technology, mobile-telecommunication businesses have started seriously plugging wireless Internet services. Company ads tend to focus on the ways in which visual and letter data communication is superior to simple voice transmission.
Hansol m.com's advertising campaign, launched at the end of February, is no different. In order to emphasize the letter 'M' which stands for 'Mobility,' the company not only changed its name from 'HansolPCS,' it also decided the letter 'M' would be at the center of every ad they produce.
Hansol m.com's first commercial opened with a blank-faced girl tied to a chair by a cable. The cable symbolizes the restrictions associated with Internet companies that do not use wireless networks. But then the code 'M' appears on the nearby cellular-phone, the girl breaks free, gets into a car, and drives off into the future.
A person with Korad, the company who produced the Hansol campaign, stated, "When other companies used 'N' to symbolize the 'Network Generation' in their ad campains last year, we decided to use the letter 'M' to counter." He added,"In this ad we tried to get the message across that the 'N' Era is over and must make way for the new 'M' Era."
by Cha Jin-yong