Alluring Names for Apartment BuildingsAn increasing number of apartment buildings are being named with appealing monikers, amidst growing competition in the industry.
It's all part of a new marketing strategy for construction companies to build up an exclusive image for their apartment buildings.
With names like Raemian, Home town, Eco-ville, and e-Pyunhansaesang, apartment buildings are moving away from traditional names. Some companies are selecting names for their new apartment complexes from public entries.
by Yum Tae-jung