Alluring Names for Apartment Buildings
An increasing number of apartment buildings are being named with appealing monikers, amidst growing competition in the industry.It's all part of a new marketing strategy for construction companies to build up an exclusive image for their apartment buildings.
With names like Raemian, Home town, Eco-ville, and e-Pyunhansaesang, apartment buildings are moving away from traditional names. Some companies are selecting names for their new apartment complexes from public entries.
by Yum Tae-jung
with the Korea JoongAng Daily
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