First Soap Opera Advertisements in Korea
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First Soap Opera Advertisements in Korea

Published: 04 Jan. 2003, 18:52
On April 17, the Munwha Broadcasting Corporation (MBC) will begin advertising its new soap opera on buses and subway trains. This advertising campaign has a total operating budget of $44,700. This is the first case of soap opera advertizing in Korea.




by Jung Jae-wal

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