First Soap Opera Advertisements in Korea

Home > Culture > Features

print dictionary print

First Soap Opera Advertisements in Korea

On April 17, the Munwha Broadcasting Corporation (MBC) will begin advertising its new soap opera on buses and subway trains. This advertising campaign has a total operating budget of $44,700. This is the first case of soap opera advertizing in Korea.




by Jung Jae-wal

More in Features

Nothing's fair in love and Covid

Top culture stories of the year

[ZOOM KOREA] The pipe organ master with plans for a uniquely Korean instrument

ENFJ-LMNOPQ what does the MBTI say about you?

A war wages on online over Korea's most-loved heritages

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now