First Soap Opera Advertisements in KoreaOn April 17, the Munwha Broadcasting Corporation (MBC) will begin advertising its new soap opera on buses and subway trains. This advertising campaign has a total operating budget of $44,700. This is the first case of soap opera advertizing in Korea.
More in Features
Nothing's fair in love and Covid
Top culture stories of the year
[ZOOM KOREA] The pipe organ master with plans for a uniquely Korean instrument
ENFJ-LMNOPQ what does the MBTI say about you?
A war wages on online over Korea's most-loved heritages