Internet Bookshops Underselling Books at an Average of 23 PercentShoppers buying their books online through Internet bookstores save an average of 23 percent off the listed prices of books sold at local bookstores.
The Seoul YMCA conducted a survey of book prices at 23 Internet bookstores and compared them to the prices of normal bricks and mortar bookstores and found that 17 of the 23 Internet bookstores offered the same books at a lower price.
The survey concludes that online shoppers can expect to save anywhere from 5 to 30 percent on their purchases of books if buyers comparison shop.
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