On-line Auctions Pose Problems for Users

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On-line Auctions Pose Problems for Users

A survey of those who have used on-line auctions revealed that one in four users is dissatisfied with the service.

Based on a survey of 602 Internet auction users and 20 auction providers, conducted by the Korean Consumer Protection Board, 24.4 percent of respondents said that their bid had been rejected because it was too low, even though it was above the minimum bid, 21.3 percent complained that they had received defective products, 16.6 percent reported that they received different products from what was advertised on the site and 13.5 percent said that they received no products although their bids were accepted.

As for problems identified by users, 54.3 percent of the respondents complained that, "many users make fake bids to artificially inflate the price of the auctioned products," while 39.4 percent responded that product information is unreliable. The other 35.9 percent respondents voiced privacy concerns over the information they submitted in the process of bidding.

by Yoo Ji-sang

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