Research on Attitudes of Customers

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Research on Attitudes of Customers

According to Samsung Economic Research Institute, Korean netizens use the Internet, on average, more than 8 hours a week.
It also reported that in their research on Internet use, they found that 22.7 percent of families with a PC, on average, use the Internet for a total of 8.56 hours a week. This survey was of 1000 families all over Korea done February 9 to 12.
While 36.7 percent of the high-income bracket (annual income over $28,500) use the Internet, but only 5.6 percent of the low-income bracket (annual income below $10000) use the Internet. Among the families who own PCs, 48.2 percnt are college graduates but only 2 percent are middle school graduates. Therefore, there is a big difference in the amount of Internet use according to income and education.
Choi Suk-hee, the chief researcher, said, "The digital economy makes the distinction between the wealthy and the poor worse. This dependence on the possession of knowledge and information will make inequalities in accessing information more apparent and this problem needs to be solved by increasing information infrastructure."

by Lee Yong-tak

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