TV Show Grants Wishes

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TV Show Grants Wishes

The KBS TV program 'Request of Love' collects contributions for poor people.
This program attempts to grant the wishes of selected needy people.The show has successfully complied with many people's wishes, for example sending poor old persons to Kumkang mountain in North Korea.
This program collects contributions from the TV audience who call the ARS phone. Each caller is charged a small 1,000 won fee which adds up, allowing the program to fund it's good deeds. Rating of audiences, classified according to their income make it possible to determine who watches more the poor or the rich. According to the analyzed data compiled by Media Services Korea,the audience researching company,the people of low income level watch more than the high income class.
From January to March 1999, 5.1 percent of people whose monthly income is less than 1.19 million won watched this program while 3.1 percent of the people with monthly incomes of 1.2 million to 2.49 million won and 1.9 percent of the people earning over 2.5 million won watched.
This trend was similar in the same period last year.
Ten percent of the people earning less than 1.19 million won watched this while 5.3 percent of the people earning 1.2 million to 2.49 million won were watching. Only 4.2 percent of the people who earn more than 2.5 million won watched the program.
Jooan Kang : jooan@joongang.co.kr
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