Taste and Ambience Important to Korean Diners

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Taste and Ambience Important to Korean Diners

According to a survey by a local food service magazine, service and ambience are becoming important considerations for Korean diners.

Hotels and Restaurants, a leading industry magazine, asked 1,330 office workers in metropolitan Seoul on what they look for in a restaurant.

Taste came in first with 30.1 percent, down 21.3 percent from two years ago. Service and ambience came in second and third at 17.5 percent and 15 percent, respectively. Cleanliness was rated least important by Seoulites at 11.5 percent.

One respondent said, "Restaurants are not only for eating, but should be places to relax and enjoy."

by Yu Jee-sang

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