&#91LETTERS TO THE EDITOR&#93Book sellers can prosper in own niche

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[LETTERS TO THE EDITOR]Book sellers can prosper in own niche

I strongly oppose the government’s plan to place limits on book prices. The cause of this new plan is due to the increasing strain on book manufacturers who are seemingly cornered by the heated price competition between brick and mortar companies and Internet merchandisers.
The competition seems endless since the free market is driven by customers seeking lower prices. The online companies state that price cuts by brick and mortar companies make it impossible for them to manage delivery costs. Bookstores simply lower the price so customers buy from them and not from Internet book stores.
The two have different strategies and different customers. The Web provides quick delivery of what the consumer wants, and the brick and mortar stores allows consumers to browse the shelves. Each specializing in their strength is the solution.


by Park Dae-bum
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