Down under’s Madison Avenue comes up and over for a dance party

Andy Van had an idea. He was going to create an Australian house music sound that was big enough to take on the world.
Enter Cheyne Coates. She was supposed to help produce, but she quickly became the voice. The two created Madison Avenue in 1998; Mr. Van as the writer/producer and Ms. Coates as the lyricist/singer.
Madison Avenue leaped from its country to the United Kingdom and the United States with the single “Don’t Call Me Baby,” making it one of the biggest Australian dance acts to climb the U.K. charts.
That may sound like an overnight success story, but actually back in Australia, Mr. Van has long been one of the most influential figures on the club scene. He helped to found the renowned Vicious Vinyl label, remixed songs for such dance artists as Norman Cook (these days better known as Fatboy Slim), Pendulum and Blackout, and spent years deejaying at some of Australia’s hottest and hippest clubs.
Mr. Van will be spinning in Seoul at a party hosted by Subline on Saturday, on the third floor of the Fashion Center Event Hall in Samseong-dong, southern Seoul. The lineup includes deejays Beejay, Calvin, Jinu and Lokee. (Ms. Coates is pregnant and unable to travel.)
“House is it in Korea right now,” says Baik Gyeong-jae of Subline. For a couple years now, Mr. Van’s club hits have been heard here, even if he hasn’t.
Subline, which was launched last winter, will also be holding a drum-and-bass party in April with deejays from Japan. Its location hasn’t been announced.

by Joe Yong-hee

For additional information, check the Web site www.subline.co.kr. Tickets are 30,000 won ($24) at the door.