Grooming products flex their muscles as men embrace their benefits

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Grooming products flex their muscles as men embrace their benefits

Ask any young professional, and he’ll tell you that having good skin is almost as important as owning the latest gadgets.
Young guys are going for cleanser. Older gents are using moisturizers to counter dry skin and wrinkles.
That’s a complete 180 from a few years ago, when men shunned skin-care products that kept them smooth, sculpted and bronzed.
“There’s no argument that men, just a few years ago, were reluctant to buy grooming products,” William Lauder, the president of Origins Natural Resources recently said in Men’s Health magazine. “But once they realized that grooming could be fun, and make them look and feel great, they jumped on the bandwagon.”
Whatever your age, men, it’s time to start grooming.

If you work out at the California Fitness Centers, you’ve probably been handed a sample of Biotherm’s Abdosculpt (40,000 won). It’s the men’s version of firming gel; it leaves the skin feeling minty fresh. While the directions suggest applying to “love handles,” remember that any firming gel must be used in combination with exercise and a healthy diet.

Clinique launched its men’s line in 1976, making it one of the oldest cosmetic brands for men. Clinique for women came to Korea in 1995; the men’s line soon followed. The men’s skin-care program has three steps: cleansing, exfoliating and moisturizing. The facial soap (20,000 won) and scruffing lotion (20,000 won) are available in a variety of strengths. The moisturizer (33,000 won) is available in an oil-free formula (not shown, 23,000 won).
Decleor offers 14 products in its men’s line. While the aftershave and cologne are popular, the Contre Temps Visage in the anti-aging line is the most popular. The lotion (prices vary, about 65,000 won) combines essential oils, plant extracts and Bio-Retinol, which Decleor says erases fine lines, diminishes wrinkles and prevents signs of premature aging.

Armani Mania, Giorgio Armani’s cologne, is available with an aftershave lotion and an aftershave balm (57,000 won each). The scent mixes green mandarin with sensual woods and amber.
Peter Thomas Roth offers a sunblock with an SPF of 30. The oil- and fragrance-free formula (75,000 won), made with vitamins A and E and parsol 1789, doesn’t leave annoying white streaks like most sunblocks. Best of all, the tube comes with a string so it can be hung around the neck for long days spent strolling up and down the beach.

Firefighter is strong enough to douse what Origins calls that post-shave “flaming feeling.” The aftershave lotion (22,000 won) is made with chamomile, cucumber and winter bloom, and is strictly formulated for men.

by Joe Yong-hee
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