Makeup to get in the pink ― with an attitude

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Makeup to get in the pink ― with an attitude

Forget pink ribbons, cupcake frosting and ballerina shoes. Pink this season is more naughty than nice ― natural with a touch of attitude ― and most of all, young.
Pink pays homage to youth and sweeter times. “Psychologically, pink means happiness,” says of Mun Jang-eun, a Clinique makeup artist. Also, “Pink creates a feminine image,” says Kang Hyun-jin of Helena Rubenstein. The overall look is romanticism, with an instant pick-me up.
For work, makeup artists recommend only minimal use of iridescent pinks. Ms. Mun at Clinique suggests using brown or beige to tone down pink at work. But to create a festive look after work, she recommends layering pearly pink eye shadows.

Moisture Sheer Lipstick in Pink Blast (24,000 won) is one of Clinique’s best-selling pink items. Best of all, the lipstick has a Skin Protection Factor (SPF) of 15, which is perfect for protection from the sun during summer. The color is sheer, giving lips a natural shine.
A lip gloss designed for Cameron Diaz is a must-have item in any woman’s makeup kit. If your coloration is different from Diaz’s, you may benefit from the six color options in Stila’s Lip Glaze line (34,000 won or $28). Apply the transparent color with the blush applicator.

Two popular pinks at MAC are Sushi Flower eye shadow (18,000 won) and Angel blush (26,000). They work well together since their tones are similar. But with Angel blush, any color goes on the eyes ― from green to peach.

All that glitters is not gold. Maybelline’s Water Shiny Diamonds Liquid (12,000 won) offers shimmery colors that are much lighter than they appear in the tube.

Brush some pink on your cheeks and youth is yours. Helena Rubenstein’s Color Statement for Cheeks in tone No. 29, Happy Touch (35,000 won), shows what a difference a little bit of color makes.


by Joe Yong-hee
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