Celine introduces Paris MacAdam

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Celine introduces Paris MacAdam

The French fashion house Celine is introducing a line of ready-to-wear accessories called “Paris MacAdam” for this spring and summer.
The line is meant to capture the energy and unique flavor of Parisian street culture, but is curiously named after John Loudon MacAdam, a British road engineer who pioneered the process that resulted in the laying the world’s first tarmac road, suitably, in Paris in 1854.
Eight items are slated for release this month: a Gavroche scarf, Garconne cap, Claquettes clogs, Poulbot bag, Flaneur tote bag, Guineguette belt, Bistro vest and Rendezvous shoulder bag, each representing an aspect of Paris street life.
The five-pocket Bistro vest, for example, is inspired by the vests typically worn by waiters in Paris brasseries. Worn tight with a loose belt, the vest has a unisex appeal with plenty of pockets for phones, wallets or lipsticks.
The Poulbot bags are made of leather or denim with brass rivets. They are named for the French illustrator Francisque Poulbot, best known for his drawings of Paris street urchins in the early 20th century.
The JoongAng Daily spoke with Jean-Marc Loubier, Celine’s chief executive, when he visited Seoul recently to launch the new accessories line.


Jean-Marc Loubier says style is universal

How do you see Celine, one of France’s leading fashion houses, evolving in the marketplace?
Celine is a contemporary luxury brand, founded in 1945, right after World War II. Because Celine has a history and lifestyle of its own, it has never failed to be one of the world’s leading brands.
Just as it was for young, stylish women in the past, it has continued to be a part of contemporary life. When your mother loved wearing Celine, she was a young woman then. Many years have passed, and Celine is still loved and worn by stylish young women today. I believe the brand has evolved with the current generation.

Some brands make certain items that target specific regions. Does Celine do that?
No. If a design is interesting, it can appeal to everyone. Celine adheres to its true, distinctive design, which guarantees that people see the very same products around the world. Anyone can pick up and understand the mood of Parisian street.
And, after all, at the end of the day, it’s the good product that sells.
To launch our distinctively French products, we found an authentic French cafe in the middle of Cheong-dam-dong, which even has a name, Cafe de Flora. You know, in Paris, there are cafes just like this one.
The new Paris MacAdam line, for example, is a fun, fresh, not-too-serious line of accessories that can be added to anyone’s existing wardrobe. So, who needs a translation?

by Ines Cho
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