For a taste of home, sweet home drop by this candy storeDo you miss Pepperidge Farms Milano cookies? How about some colorful jelly beans? Or maybe a huge bar of Dairy Milk is more your style. Whatever you prefer, if you have a sweet tooth, Sweet Space was designed with you in mind.
With about 250 kinds of products from more than 10 countries, the store brings together foreign confections of every kind. Its bright, colorful interior and well-stocked shelves make Sweet Space very enticing.
The manager of the Ewha Womans University branch says more than 300 people pop into the shop each day to look around; about 150 or so buy something. Even though it opened less than two months ago, there are already regular patrons.
The store’s location plays a big part in drawing customers; it is in the middle of a popular shopping and tourism district. The many customers include expatriates who miss the sweets of their home country.
The best-selling items are chocolates, cookies and jelly beans, with the lemon-lime jelly bean No. 1 on the hits list. Boxes of chocolates from around the world cost from 9,000 won ($7.70) to 23,000 won and boxes or bags of cookies range from 4,000 won to 16,000 won. Jelly beans are sold by weight.
The manager will also let you taste ― within reason ― before buying. “We gladly offer one or two samples, but it can get out of hand sometimes,” says Lim Mi-rye, the manager. “Some people insist on tasting every single flavor, and some touch all of the candies in the box.” (Fondled sweets are thrown out, Ms. Lim says.)
So far it has been smooth sailing for the Ewha store, and Ms. Lim promises to keep striving to satisfy her customers’ sweet cravings.
Hours: 10 a.m. to 9:30 p.m.
Location: Leave exit 3 at Ewha Womans University Station on subway line No. 2 and walk about a block.
Phone: (02) 392-1731
by Seokhee Yoon
with the Korea JoongAng Daily
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