Movers, shakers ― and a couple of racersParty-wise, the big buzz this month was for Renault F1 Team’s Year-end Party at S Bar in southern Seoul.
It was certainly a rare Tuesday night for S Bar, where business is usually slow mid-week; it was jam-packed with an unusually enthusiastic crowd.
It was even more unusual to see grey-haired ambassadors who’d arrived in flagged limousines, businessmen who’d arrived in black sedans and young rave partiers in skimpy hip-hop outfits, all mingling in a super-trendy bar; all seemed determined to get glimpses of the Formula 1 racers who had flown in from Japan.
The “invitation-only-for-500-VIPs” promotional party wound up catering to more than 850 guests until 2 a.m. The guests got to see live performances by local dancing groups as well as an actual Formula 1 show car displayed in front of the bar. Some got behind the wheels of two F1 racing simulators.
Did anyone see the drivers at all? A Japan-based Renault representative said, “Err, they fell asleep in the back room. Sorry.” However, near midnight, two very tired F1 racers, Jarno Trulli and Fernando Alonso, did turn up briefly to say “hi” and “bye” to the screaming fans, while the Korean emcee Aujey announced lucky contest winners and tossed out postcards bearing the racers’ signatures.
by Ines Cho