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I am a college student studying in Japan. When I came back to Korea for a visit recently, I heard that many beef restaurants have seen a sales slump as consumers shied away from beef, fearing mad cow disease.
Mad cow disease is hot social issue in Japan, too. But consumption is not plunging. Japanese consumers, who experienced the mad cow disease commotion several years ago, coped with it calmly this time.
In Korea, consumers do not trust the safety of the beef supply or the government’s quarantine capability. Media reports said that the drastic drop of beef consumption led to huge damage to many livestock farms.
I hope that consumers will pay more attention to beef, as they did for poultry consumption.

by Yeo Seung-hwan

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