JoongAng Broadcasting launches 24-hour cable channel for golf devotees

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JoongAng Broadcasting launches 24-hour cable channel for golf devotees

A new cable television channel for golf lovers who want to watch a wider selection of golf competitions will soon be available.
The JoongAng Ilbo and JoongAng Broadcasting Corp. will start operating the “J Golf” channel from Friday.
The channel will broadcast golf matches from the world’s six tours ― the PGA, PGA Champions (Senior), Europe PGA, Australia and New Zealand PGA, Asian Tour (APGA) and Republic of South Africa PGA (Sunshine Tour) ― 24 hours a day.
There has been a huge demand for more golf channels in the country, according to Kim Won-sup, marketing director of JoongAng Broadcasting.
“The number of golf fans has increased dramatically in Korea recently,” said Mr. Kim.
“As people know, currently six internationally acclaimed golfers in the LPGA are Korean, whereas in 1998, Pak Se-ri was the only one,” he added.
Mr. Kim predicted that the J Golf Channel would be a “stimulant” to enhance the golf industry in Korea.
“Since golf as a sport has been regarded as somewhat elitist and remote for many people, fun and easy programs will be added for people who are not familiar with the game,” said Mr. Kim.
He added that some of the programs on the channel would show many unknown golfers to the public.
“We will introduce ordinary golf teachers working at driving ranges, and other unknown golfers with potential, to our viewers.”
J Golf will air the entire four rounds of the Mercedes Championship, the opening PGA match, which will be held in Hawaii from Friday to Monday.
This month alone, it will broadcast the Sony Open from Jan. 14 to 17 and the Bob Hope Chrysler Classic from Jan. 27 to 31.
Also, tournaments such as the Ryder Cup, major domestic matches, golf lessons, events and news related to golf will be available on the channel.
From Feb. 4 to 6, the Korea LPGA invitational in Singapore will be shown, while the European LPGA will be exclusively broadcast and sponsored by JoongAng Broadcasting.
Some major programs on the channel will also be available on its Web site, www.jgolf.com.
The website will also provide portal services for golf.
The channel will be different from ordinary golfing channels, not only because of the content, but also the quality of the images.
“Many programs on J Golf are going to be recorded digitally, so the quality of the scenes will make people feel as if they are on the golf course,” said Mr. Kim.


by Choi Sun-young
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