[LETTER TO THE EDITOR]Korean Air’s puzzling ad

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[LETTER TO THE EDITOR]Korean Air’s puzzling ad

Korean Air may not have much of a record in aviation mishaps. But that’s not so, it seems, according to its recent television commercial. In the commercial, young, nubile stewardesses from different continents are featured in glamorous poses, pouting and strutting in a professional catwalk manner. Inspiring. But unfortunately, the first line of the background music says: “Save me from drowning in the sea.” I am not sure what this means. Maybe it means that when there is a plane crash, these attractive stewardesses will extend one of their manicured hands to rescue me from drowning in the sea. Or perhaps it means that when misfortune strikes, these ravishing and gorgeous babes need my help in saving them.
Korean Air is supposed to be one of the top 10 airlines in the world, or so it claims. But thanks to its televsion commercial hinting at calamities and mishaps, it should also be labeled the most truthful and candid airline. After all, if disaster strikes, it can always say, “Hey, don’t say we didn’t warn you!”


by Maria Siow
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